This webhook triggers when a customer moves to the Win Back insight segment. Note that while the webhook contains the word defected the segment is always referred to as ‘Win Back’.

To subscribe to this topic your access token needs to contain the read_customers scope.

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Payload

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customer
object
required
Customer object with the same shape as the Customers API response
​
new_insight_segment
string
required
The name of the insight segment that the customer has moved into
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previous_insight_segment
string | null
required
The name of the insight segment that the customer has moved from, or nullif they were not previously in a segment
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frequency
number | null
required
The number of orders the customer has placed
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total_spend
number | null
required
The total lifetime spend of the customer in currency subunits, e.g. $150 will be 15000
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last_order_date
string | null
required
ISO 8601 timestamp of the customer's last order
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average_basket_size
number | null
required
Average value of the customer's basket

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Example

Example
{
  "id": "bff1bddb-6cd8-4c2c-9619-18744657053c",
  "topic": "program_events/customer.moved_to_defected_segment",
  "created_at": "2018-01-01T03:00:05.000Z",
  "payload": {
    "customer": {
      "id": 6932,
      "merchant_id": "2134606599",
      "email": "jessica@example.com",
      "points_approved": 200,
      "points_pending": 300,
      "points_spent": 500,
      "rewards_claimed": 5,
      "properties": {},
      "metadata": {},
      "birthday": "1990-01-29",
      "blocked": false,
      "guest": false,
      "enrolled": true,
      "enrolled_at": "2015-12-10T03:00:00.000Z",
      "referral_id": null,
      "referred_by": null,
      "loyalty_tier_membership": null,
      "insights_segment": "Win Back",
      "referral_url": "https://prz.io/KzByQ2Fa",
      "created_at": "2016-12-10T03:00:00.000Z",
      "updated_at": "2018-01-01T03:00:00.000Z"
    },
    "frequency": 1,
    "total_spend": 4500,
    "last_order_date": "2020-11-11T19:18:39.928Z",
    "average_basket_size": 4500,
    "new_insight_segment": "Win Back",
    "previous_insight_segment": "At Risk"
  }
}
program_events/customer.approaching_tier_upgradeprogram_events/customer.moved_to_loyal_segment