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This webhook triggers when a customer moves to the Win Back insight segment. Note that while the webhook contains the word defected the segment is always referred to as ‘Win Back’. To subscribe to this topic your access token needs to contain the read_customers scope.

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Payload

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Example

Example
{
  "id": "bff1bddb-6cd8-4c2c-9619-18744657053c",
  "topic": "program_events/customer.moved_to_defected_segment",
  "created_at": "2018-01-01T03:00:05.000Z",
  "payload": {
    "customer": {
      "id": 6932,
      "merchant_id": "2134606599",
      "email": "jessica@example.com",
      "points_approved": 200,
      "points_pending": 300,
      "points_spent": 500,
      "rewards_claimed": 5,
      "rewards_used": 0,
      "properties": {},
      "metadata": {},
      "birthday": "1990-01-29",
      "blocked": false,
      "guest": false,
      "enrolled": true,
      "enrolled_at": "2015-12-10T03:00:00.000Z",
      "referral_id": null,
      "referred_by": null,
      "loyalty_tier_membership": null,
      "tier_eligibility": null,
      "insights_segment": "Win Back",
      "referral_url": "https://prz.io/KzByQ2Fa",
      "created_at": "2016-12-10T03:00:00.000Z",
      "updated_at": "2018-01-01T03:00:00.000Z"
    },
    "frequency": 1,
    "total_spend": 4500,
    "last_order_date": "2020-11-11T19:18:39.928Z",
    "average_basket_size": 4500,
    "new_insight_segment": "Win Back",
    "previous_insight_segment": "At Risk"
  }
}