This webhook is triggered when a customer has enrolled into the program.

To subscribe to this webhook, your access token needs to contain the read_customers scope.

​
Payload

​
customer
object
required

Customer object with the same shape as the Customers API response

​
enrollment
object
required
​
date
string
required

ISO 8601 timestamp indicating when the customer enrolled

​
trigger
string
required

The trigger that caused the enrollment

​
Example

Example
{
  "id": "bff1bddb-6cd8-4c2c-9619-18744657053c",
  "topic": "program_events/customer.enrolled",
  "created_at": "2025-01-01T03:00:05.000Z",
  "payload": {
    "properties": {
      "customer": {
        "id": 6932,
        "merchant_id": "2134606599",
        "email": "jessica@example.com",
        "points_approved": 200,
        "points_pending": 300,
        "points_spent": 500,
        "rewards_claimed": 5,
        "properties": {
          "name": "Jessica White"
        },
        "metadata": {},
        "birthday": "1990-01-29",
        "blocked": false,
        "guest": false,
        "enrolled": true,
        "enrolled_at": "2015-12-10T03:00:00.000Z",
        "referral_id": null,
        "referred_by": null,
        "loyalty_tier_membership": null,
        "insights_segment": "Loyal",
        "referral_url": null,
        "created_at": "2016-12-10T03:00:00.000Z",
        "updated_at": "2018-01-01T03:00:00.000Z"
      },
      "enrollment": {
        "date": "2025-01-01T02:55:00.000Z",
        "trigger": "account_creation"
      }
    }
  }
}
rewards/store_fulfilmentprogram_events/customer.tier_upgraded