This webhook is triggered anytime a customer changes in LoyaltyLion. Examples of when this could trigger include earning/redeeming points or moving into a new loyalty tier.

To subscribe to this webhook, your API token needs to have the read_customers scope.

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Payload

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customer
object
required

Customer object with the same shape as the Customers API response

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Example

Example
{
  "id": "bff1bddb-6cd8-4c2c-9619-18744657053c",
  "topic": "customers/update",
  "created_at": "2025-01-01T03:00:05.000Z",
  "customer": {
    "id": 1001,
    "email": "alice@example.com",
    "guest": false,
    "blocked": false,
    "birthday": "1970-01-01",
    "enrolled": true,
    "metadata": {},
    "created_at": "2020-11-23T17:28:25.362Z",
    "properties": {
      "name": "Alice Blue",
      "last_name": "Blue",
      "first_name": "Alice"
    },
    "updated_at": "2025-02-13T00:00:11.535Z",
    "enrolled_at": "2023-05-12T20:46:40.377Z",
    "merchant_id": "5000001",
    "referral_id": null,
    "referred_by": null,
    "points_spent": 0,
    "referral_url": "https://prz.io/a",
    "points_pending": 0,
    "points_approved": 500,
    "rewards_claimed": 0,
    "insights_segment": null,
    "loyalty_tier_membership": {
      "manual": false,
      "expires_at": null,
      "started_at": "2024-12-17T02:03:15.378Z",
      "loyalty_tier": {
        "id": 100,
        "name": "Bronze",
        "hidden": false,
        "number": 1,
        "default": true,
        "position": 0,
        "lower_bound": "0.00",
        "upper_bound": "249.99"
      }
    }
  }
}
Introductionloyalty_emails/unsubscribe