push orders and activities to LoyaltyLion so they can trigger rules
modify customers, for example, remove points or update birthday
read information about customers and their activities
Admin API or Headless API?The Admin API is intended for moving data in and
out of LoyaltyLion, such as retrieving customers and transactions, or tracking
orders placed on custom ecommerce platforms. In general, if you need to interact
with LoyaltyLion from your own backend - without any shopper interaction - the
Admin API is what you need.The Headless API is designed for merchants and
partners who want to build custom shopper-facing interfaces for their loyalty
program, or integrate LoyaltyLion into a native mobile or POS app.