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29 July 2025

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Set customer birthdays and subscribe to email marketing

  • The Set Birthday endpoint can be used to set a customer’s birthday, so you can capture it as part of your storefront or mobile app and send it to LoyaltyLion where it can be used to gift a customer points or a reward for their birthday
  • The Subscribe to Email Marketing endpoint can be used to subscribe a customer to email marketing. This is limited to Shopify stores for now, and will update the customer’s email marketing consent with Shopify. If applicable rules are configured, they will be automatically triggered, such as awarding a customer with points or a reward for subscribing

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Complete rules for customers

Complete interactive rules for customers using a set of new endpoints: Clickthrough, Facebook Like, Instagram Follow, TikTok Follow, Twitter/X Follow, CustomThese endpoints should be called once the customer has completed the relevant action, such as visiting a URL, liking a Facebook page or following a TikTok user, and will immediately complete the rule for the customer and award them points or a reward, assuming they’re eligible.
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17 July 2025

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Customer history

Endpoints that return a Customer object, such as the Get Customer API and reward redemption endpoints, now return the customer’s recent point, tier and reward history under the customer.history property.
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8 July 2025

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Free product rewards

The Headless API now supports the redemption of free product rewards when used with a Shopify storefront.See the Free Product redemption endpoint, and our implementation guide for Shopify Hydrogen.If you’re using a different frontend framework, you can still redeem free products (it’s not Hydrogen specific). Review the Hydrogen guide for an overview and adapt to your framework, or get in touch with us if you need help.