29 July 2025
Set customer birthdays and subscribe to email marketing
- The Set Birthday endpoint can be used to set a customer’s birthday, so you can capture it as part of your storefront or mobile app and send it to LoyaltyLion where it can be used to gift a customer points or a reward for their birthday
- The Subscribe to Email Marketing endpoint can be used to subscribe a customer to email marketing. This is limited to Shopify stores for now, and will update the customer’s email marketing consent with Shopify. If applicable rules are configured, they will be automatically triggered, such as awarding a customer with points or a reward for subscribing
Complete rules for customers
Complete interactive rules for customers using a set of new endpoints: Clickthrough, Facebook Like, Instagram Follow, TikTok Follow, Twitter/X Follow, CustomThese endpoints should be called once the customer has completed the relevant action, such as visiting a URL, liking a Facebook page or following a TikTok user, and will immediately complete the rule for the customer and award them points or a reward, assuming they’re eligible.17 July 2025
Customer history
Endpoints that return a Customer object, such as the Get Customer API and reward redemption endpoints, now return the customer’s recent point, tier and reward history under thecustomer.history
property.8 July 2025