LoyaltyLion can send emails to your customers:
  • When they create an account, welcoming them to your loyalty program
  • When they earn enough points for a reward, providing them with one-click reward redemption from their inbox
  • Every month, if they have enough points for a reward
By default, your loyalty emails start out turned off so you can tweak them before we’ll start sending them to your customers. Log in to your LoyaltyLion account and click the ‘Emails’ tab to edit and preview all your emails. For more information, see our emails guide.

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Edit emails

Every email in LoyaltyLion can be fully customized using the Liquid markup language. Please see below for a reference of available variables you can use in your email HTML.

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Track email results

When a customer follows a link to your store in one of our emails, it contains ll_eid parameter in the URL. You can use this in your own analytics to determine how many people are visiting your store from our emails. We can also show you how much revenue has been generated because of our emails, that is, customers who clicked a link to visit your store and then immediately made a purchase. If you’re on Shopify or Adobe Commerce, we’ll track this for you automatically. If you’ve integrated LoyaltyLion using our API, you’ll need to send us the email tracking ID with purchases

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Manage unsubscribes

All emails sent by LoyaltyLion contain an unsubscribe link. When clicked, we’ll add that customer to our unsubscribe list and won’t send them loyalty emails in future. You can manage and view unsubscribes using our APIs, or subscribe to a webhook to receive a notification anytime a customer unsubscribes.

Unsubscribe API

Find out more about our APIs to manage unsubscribes

Unsubscribe webhook

Find out more about our unsubscribe webhook