> ## Documentation Index > Fetch the complete documentation index at: https://developers.loyaltylion.com/llms.txt > Use this file to discover all available pages before exploring further. # Custom rewards Create custom rewards to perform actions or provide rewards that don't fit into the standard LoyaltyLion reward types. These rewards can be fulfilled in one of two ways: manually or via a webhook. ## Manual fulfilment When you create a custom reward with manual fulfilment, LoyaltyLion will track a pending fulfilment each time a customer redeems the reward, and send you an email. You can manage pending fulfilments from the custom reward page in the LoyaltyLion admin. Once you've handled a fulfilment, you can mark it as complete. ## Webhook fulfilment When you create a custom reward with a webhook, we'll create a new webhook subscription for the URL you specify. Every time a customer redeems that reward, we'll dispatch a webhook to that URL. Apart from being managed by LoyaltyLion, the webhook works the same as any other webhook, and can be [verified using the provided signature](/api-reference/v2/webhooks/overview#verifying-requests). If your server responds with a `2xx` status code, we'll consider the redemption to have been fulfilled. Otherwise, we'll keep retrying until a `2xx` code is returned. Find out more about the `rewards/store_fulfilment` webhook